ORIGIN COLLECTION · WELLINGTON · 2026
The more you look, the more you understand.
One pair of jeans. One backpack. Use them.
One Of A Kind Buddy Backpack PIECES
DESIGNED TO BE UNIQUE
REMADE BY UPCYCLING
Your jeans already lived one life. We design the next one.
Pack your favourite pair and post them to us. Any denim works — worn, faded, loved.
Every detail tells a story. Share your embroidery concept, and let's create something truly personal. Thoughtfully tailored for you. Share your ideas: ask@usedem.com, and we'll create it together.
Select your preferred tape colour and backpack size to create a piece that's uniquely yours. Tape colour: White or Black. Backpack size: M or L.
YOU USE THEM. THE MOST VALUABLE FEEDBACK WE RECEIVED ABOUT OUR PRODUCTS COMES FROM THE AUTHENTIC STORIES CAPTURED IN ACTION IN EVERYDAY.
FIND YOUR PIECE
FREE REPAIRS
Guaranteed Care for 1 Year in New Zealand and China.
BUDDY RENEWAL
30% off your second Buddy purchase. Return your previous Buddy backpack, and we'll replace it with a brand-new Buddy through our recycling program.
35000+ Bags Crafted Since 2015.
24+ Tonnes Of Denim Remade Into A New Possibilities.
