The Bicester Village Shopping Collection by Value Retail is home to more than 1,300 boutiques of the world's leading fashion and lifestyle brands. All of which offer savings of up to 60% of the recommended retail price, and sometimes more, all year round.

Each of the 11 Villages in Europe, Shanghai, and Suzhou. Offer an unparalleled experience, blending five-star hospitality, art, music, theatre, beautifully presented boutiques and exceptional value for money.

To promote denim brands, both villages in Shanghai and Suzhou designed a one month program that includes collecting jeans recycled from customers, upcycling workshops, a pop up store of upcycled products, and cobranding gifts for customers.

UseDem was a key brand we invited to collaborate with us. The jeans we collected were used for upcycling workshops and new products. UseDem designed a bag for us that we used as a gift bag for customers visiting the Shanghai and Suzhou Villages.

Shanghai Village and UseDem team in a one night decorated the village with 1000 rabbits sporting the original UseDem design. 100+ participants showed up to the upcycling workshops in both villages.

All UseDem items are produced in cooperation with the Chinese retired and disabled community. We work primarily with an organization called Home Sweet Home who provides people in need with the support and training, necessary to become employable as well as provide them a job.